Yug Chetna Mahavidyalaya, Najarpur,
Sumerpur, Hamirpur
Affiliated to Bundelkhand University, Jhans
BBA - SYLLABUS
SEMESTER – I
BBA
1071 - Principles & Practice of Management
BBA
1072 - Business Communication
BBA
1073 - Financial Accounting
BBA
1074 - Business Law
BBA
1075 - Business Economics
BBA 1076 - Computer Application
SEMESTER – II
BBA
1077 - Organisational Behaviour
BBA
1078 - Business Environment
BBA
1079 - Business Mathematics
BBA
1080 - Environmental Management
BBA
1081 - Management Accounting
BBA
1082 - Profit Planning & Control
SEMESTER – III
BBA
2071 - Production Methods
BBA
2072 - Manpower Management
BBA
2073 - Marketing Concepts
BBA
2074 - Business Finance - I
BBA
2075 - Business Statistics
BBA
2076 – Computer Application
SEMESTER – IV
BBA
2077 - Operations Research
BBA
2078 - Industrial Law
BBA
2079 - Office Management
BBA
2080 - Sales & Distribution Management
BBA
2081 - Research Methodology
BBA
2082 - Business Finance - II
SEMESTER – V
BBA-3071
- Management Information System
BBA
3072 - Indian Economy
BBA
3073 - Banking Law & Practice
BBA
3074 - Advertising & Public Relations
BBA
3075 - Human Resources Development
BBA
3076 – Summer Training Report
SEMESTER – VI
BBA 3077 - Corporate Planning
& Strategic Management
BBA 3078 - International
Marketing
BBA 3079 - Marketing of
Services
BBA 3080 - Financial
Institutions and Markets
BBA 3081 - Entrepreneurial
Development
BBA 3082 – Comprehensive
viva-voce
SEMESTER
– I
BBA 1071 - Principles &
Practice of Management
Unit 1 –
Management – Characteristics of Management.
Nature and Tasks of Manager. New look at the tasks of the CEO. Evolution of
Management Thought and different approaches to management. Scientific and
Operational Management. Behavioural Science, Systems and Contingency approaches.
Unit 2 –
Planning & Decision Making – Nature and
significance of Planning ; the Planning Process; Types of Plans, Limitations of
planning, making planning effective. Decision Making Process; Problem Solving
techniques. Aids of Planning and Decision Making. Management By Objectives.
Organising - The organizing process, need of an Organization Structure,
Basis of organizing; departmentation; Line and Staff relationships; Delegation
of Authority; Centralization, Decentralization, Span of Management; Committee
System.
Unit 3 –
Leading – Mc.Gregor’s Theory X and Y, Management
Grid, Likert’s Four Systems of Management
Control – Importance, Process and Types of
Control; Limitations of Control; essentials of an effective Control system.
Reference:
Principles &
Practice of Management – L. M. Prasad
Management
– Theory & Practice – C. B. Gupta
BBA 1072 - Business
Communication
Unit 1 –
Meaning, Definition Nature & Scope of
Communication, Types of Communication, Communication Barriers, Principles of
Communication. Written Communication – Types of Letter, Letter lay-out,
Essentials of effective letter writing, Need and functions of Business letters.
Unit 2 –
Oral Communication – Types of oral communication,
Barriers to oral communication, speech – Introduction & Characteristic of
good speech. Mass Communication – Nature & Scope of Mass, functions and
Media of mass communication. Role of Mass Media in
Unit 3 –
Report Writing – Reports its meaning, Importance and
their selection in different business situations. Characteristic of a good
report.
Reference:
Business
Communication – Monopoly & Monipally
Commercial
Correspondence – Ghosh & Bhushan
BBA 1073 - Financial
Accounting
Unit 1 –
Accounting- meaning, definition, objectives, scope,
basic terms. Branches of accounting, uses & limitations of Accounting.
Accounting Principles- Concepts & Conventions, types of accounts,
Accounting uses, Accounting information, Accounting equation – Meaning of
accounting equation, effects of transactions.
Unit 2 –
Basic Accounting Procedure – Journal, rules of
debit & credit, method of journalizing, advantage, double entry system – its
advantage. Ledger- meaning, utility, posting entries. Practical system of book
keeping – Cashbook, types of cash book, single column, double column entries,
Trial Balance - Objectives preparation, errors & rectification.
Unit 3 –
Bank Reconciliation:- Meaning, causes of differences,
need & importance, preparation & presentation of BRS. Depreciation –
meaning, need for depreciation, straight line method and written - down method.
Trading Account – Meaning, need & preparation, Profit & loss Account –
meaning, need & preparation, Balance Sheet- Meaning, need &
Preparation, Final Accounts with adjustment entries.
Reference:
Basics of
Accounting – Jain & Narang
Basic of
Accounting – T. S. Grewal
BBA 1074 - Business Law
Unit 1 –
What is Law, various sources of Law, significance of
law, business law, impact of law on society & business, economic aspects of
Constitution & its implications. Law of Contract – definition & nature
of Contract, types of contract, offer & acceptance, consideration &
capacity to contract, free consent, legality of object & consideration,
contingent contract, quasi contract , discharge of contract, remedies for
breach of contract, indemnity & guarantee, pledge. Principal – agent relationship
& rights & obligation of Principal & agent.
Unit 2 –
Law of sale of goods – nature of contract of
sale, conditions & warranties, Transfer of ownership, performance of
contract of sale, rights of unpaid seller, Remedies for breach of contract,
Auction sale, Law of negotiable instruments – nature of N. I., Promissory
notes, BOE, Cheque, Parties of NI.
Unit 3 –
Holder & Holder in due course, liability &
negotiation, Presentation of N.I., Dishonor of N.I., Discharge of liability,
crossing of cheque. Banker & customer, Hundi, Miscellaneous provision. Law
of Partnership- nature of Partnership, Registration of firms, kinds of
partners. Relationship between partners, relation of partners with third
parties, Partnership deed, Rights of partners, obligations of partner,
Reconstitution of firms, dissolution of firms.
Reference:
Mercantile Law
– M. C. Kuchhal
BBA 1075 - Business
Economics
Unit 1 –
M.E.
– Meaning, Nature, Scope, relationship with other sciences & its
Significance, Economics applied to Business Decisions, Theory of firm &
industry Demand Analysis – Law of demand, determinants of demand, demand curve,
consumer surplus, Elasticity of demand & Demand forecasting.
Unit 2 –
Unit 3 –
Price
output decisions, classification of markets. Structures and their making
features, Pricing under Perfect Competition and Monopoly. Profit
Planning & Management – Types of Profit, some concepts related to profit,
factors determining, profit in short & long term. Dynamics of surplus,
Theory & residual claimant theory of Profit.
Reference:
Managerial
Economics – D. N. Dwivedi
Managerial
Economics – Varshney & Varshney
BBA 1076 - Computer
Application
Unit 1 –
Introduction – Defining Computers, features,
History, Generations, Components, classification of computers, input-output
devices, Types of computer memory, introduction to computers, Hardware and
Software. Introduction to HTML – Applying Bold, Italic, underline,
Strikethrough, overlie, marquee, images, Hyperlinks, Textbooks, Buttons,
Checkboxes, Radio Buttons, ordered and Unordered List, Tables, FRAMESET,
LEGEND. Operating System – Meaning, functions, dikes operating
system bandits commands & elementary idea of the operating system.
Unit 2-
Introduction to Boolean Algebra: AND, OR NOT,
NAND gates, Half – Adder, Full – Adder, Kannaugh Maps, Simplification.
Introduction to computer network – Concepts of Networking, Advantages,
classification of NETWORKS – LAN, MAN, WAN, VWAN, Usenet, Telnet. Concept of
Green P.C.Concept of Screen Saver, Ergonomics, Nazis Schiedermannn Diagram,
Decision Trees, Decision Tables, HIPO, VROC, IPO, Data Dictionary Menu design,
MIS, Anthony’s classification, DSS, Software documentation.
Unit 3 –
WINDOWS
introduction, utilities, shortcuts, working with word pad, MS Paint, MS Word,
MS Excel
Internet – What is internet, History, Importance,
equipment, needed, www-meaning, procedure for E-mail, Transfer files to
Computer
Reference:
Fundamental of
Computers – Rajaraman
Computes Today
– B. Sandra
SEMESTER
- II
BBA 1077 - Organisational
Behaviour
UNIT 1
Organisational Behaviour – Concept and its Emergence, Importance of OB,
HR Movement and
UNIT II
Values – Definition
and Types. Attitudes – Concept, Opinion & Beliefs. Function of
Attitude. Theories of Attitude Formation, Balance Theory, Congruity Theory,
Cognitive Dissonance Theory. Personality – Determinants, Development of
Personality, Trait Approaches, Erik-Erikson’s Theory of Development of
Personality. Personality
Characteristics. Stress – Meaning ,Causes, Effect and Coping Strategies.
UNIT III
Motivation – Heirarchy of Needs Theory,
Motivation-Hygiene Theory, Equity Theory, Hackman &
Reference:
Business
Organization and Management by Bhushan Y.K.
Business Organization by Gupta C.B
Organizational Behaviour by L.M. Prasad
BBA
1078 - Business Environment
UNIT-I - Theoretical Framework of Business Environment: Concept,
significance and nature of business environment; Elements of environment
—internal and external; Changing dimensions of business environment; Techniques
of environmental scanning and monitoring.
Economic Environment of Business: Significance and elements of economic
environment; Economic systems and business environment; Economic planning in
UNIT-II - Political and Legal Environment of Business: Critical elements of
political environment; Government and business; Changing dimensions of
legal environment in India and licensing policy; Socio-Cultural Environment: Critical elements of socio-cultural
environment; Social institutions and systems; Social values and attitudes;
Social groups; Middle class; Dualism in Indian society and problems of uneven
income distribution; Emerging rural sector in India; Indian business system;
Social responsibility of business; Consumerism in India.
References: Cherunillam
Francis, Business Environment,
BBA 1079 -
Business Mathematics
Unit 1
Business Arithmetic – Profit & Loss, Average,
Partnership, Time & work, Ratio & Proportion, percentages, time &
distance, Simple and Compound Interest. Types of Annuities.
Unit 2
Measurement of central tendency, Arithmetic Mean,
Geometric Mean, Harmonic Mean, Median and Mode, Relationship between mean,
median and mode, Merits and Demerits of Mean, Median and Mode. Partition Values
– Quartiles, Deciles and percentiles. Measures of dispersion – Range, Quartile
Deviation, Mean Deviation, Standard Deviation, Variance and coefficient of
variation.
Unit 3
Theory of Indices, Linear equation, Quadratic
equation, Arithmetic Progression, Geometric Progression. Matrices – Types,
Determinant, Adjoint & inverse of square metrics, System of linear
equations. Permutation and Combination. Probability – Problems based on
addition and multiplication theorems.
Reference:
Business
Mathematics by B.M. Agarwal.
Problems & Solution in Business Mathematics by
B.M. Agarwal
BBA 1080 - Environmental
Management
Unit 1
Renewable & Non Renewable Resources – Use
& over utilization, Deforestation and its effects on forest &
tibia people, Water Resources:- Use & over utilization of surface &
ground water, flood, drought dams, benefits & problem, Mineral Resources:-
Use & explanation, Food Resources:- World food problem, change causes by
agriculture & over grazing effects of modern agriculture fertilizer, pesticide
problem, change caused by Agriculture & over gazing effects of modern
Agriculture fertilizers, pesticide problem. Energy Resources:- Growing energy
needs use Alternate energy source, Land Resource:- Land as resource, land
degradation, landside, soil erosion & desertification. Ecosystem:-
concepts, function, structure, food chain, food webs, in following ecosystem,
Forest Ecosystem, Grass land, Desert Land, Aquatic land.
Unit 2
Biodiversity & its Conservation:-
Introduction, definition genetic species & ecosystem diversity,
biodiversity it global, national & local levels, India as a mega diversity
nation, threats to Biodiversity, Conservation of Biodiversity, Environmental
pollution :- Definition , Causes, effect & control measure of Air
pollution, Water, soil & marine, noise, thermal, nuclear hazards, Role of
and Individual in prevention of pollution, Disaster management, Flood
Earthquake land, Slide, Cyclone.
Unit 3
Social Issues in Environment:- From unstable to
sustainable Development urban Problem related to energy, Resettlement &
Rehabilitation of people, Environmental ethics , Consumerism, Environment
Protection Act, Climate change, global warming, acid rain, ozone-layer
depletion & nuclear accidents, Air Act, Waters Act, wild life protection Act,
Issues involved in enforcement of environmental legislation for public
Awareness, Human population & Environmental:- Population growth,
variations among national, population explosion- family welfare program,
Environmental & Human health, Human Right, HIV/AIDS women’s & child
welfare, Role of Information Technology in environment.
Reference:
Environment Management by N.K. Oberai
Ecology, Environment & Development by K.L.
Narsimha Murthy
Air Pollution – Causes & Effective Control by
R.K. Arora
BBA 1081 - Management
Accounting
Unit
1
Management Accounting – Meaning, need and
characteristics of Management accounting. Scope and Functions of Management
accounting, Distinction between Management Accounting and Financial Accounting,
Tools and Techniques of Management Accounting.
Unit 2
Cost
Concept - Elements of Cost – Direct and Indirect Cost. Types of Overheads.
Standard Costing – Meaning and need of Standard Costing, Steps involved in
Standard Costing, Standard Cost Vs Estimated cost, Establishing a system of
Standard Costing, Variance Analysis, Classification of Variances, Introduction
of direct material Variances and direct labor Variances.
Unit 3
Statement of Changes in Financial Position- Basic
Understanding of Cash Flow and Funds Flow Statements. Ratio Analysis- Types of
Ratios- Liquidity, Solvency, Activity Turnover and Profitability ratios.
Reference:
Management Accounting by S.N. Maheshwari
Management Accounting by Grewal & Ramanathan
BBA 1082 - Profit Planning
& Control
Unit 1
Profit Management – Meaning, nature and concept,
Kinds of profit theories of profit. Dynamic Surplus theory of profit, Risk and
uncertainly theory, Monopoly theory Accounting profit and economic profit, role
of profit, Profit policy, Profit limitation factor to set profit Standard.
Unit 2
Marginal Costing – Concept of Marginal Costing,
Scope and Characteristic of Marginal Costing, Assumptions and Limitations of
Marginal Costing, Marginal Costing Vs Absorption costing, Contribution,
Marginal Cost equations, Profit-Volume ratio, Cost Volume Profit (CVP)
analysis, determination of Break even point, BEP Chart & BEP Graph, Margin
of safety, Angle of Incidence, Assumptions & Limitations of Break even
point.
Budgeting: Meaning and Types of Budgets,
Characteristics of Budgeting, Objectives of Budgetary Control, Budgeting Vs
Forecasting, Limitations of Budgetary Control.
Unit 3
Inventory Management, nature & concept of
inventory control, Objective of inventory, objectives of inventory control
barriers. Importance of Inventory control, factors affecting inventory control
policy, Limitations. Reporting to management Reporting needs of different
Management levels. Types of Reports, General Principles of Reporting, Report to
the Board of Directors, Report to Top Management, Report to top divisional
Management. Preparation of Reports, Reports to junior management level, use of
Reports by management.
Reference:
Managerial
Economics by P.L. Mehta
Financial Accounting and Management by R.K. Sharma
& Shashi Kumar Gupta
Management Accounting by S.N. Maheshwari.
SEMESTER
- III
BBA 2071 - Production
Methods
Unit 1 –
Production
Management – Meaning, function, Historical development, classification of
goods & services, concept of Production system, Responsibilities of
Production manager, Production Planning – Introduction, levels of
production planning. Objectives of production Planning, Production
Control –Necessity, Objectives, Relation between Production Planning and
control.
Unit 2 –
Manufacturing
System – Introduction of manufacturing system, Intermittent manufacturing
system – Job & Batch production system, Continuous manufacturing
System – Mass Process, Production system, Plant Location – meaning
& definition, Objectives, Factors affecting, plant location, location
analysis, Plant layout – Meaning, Objectives, features, Types of
Plant layout, Production Process.
Unit 3 –
Work
Study – Meaning, Technique of method study, Process charts, work sampling,
Sampling Plans, Routing & scheduling. Quality control & inspection,
Inspection, Acceptance Sampling, Producer’s & Consumer’s Risk, Statistical
Quality Control, Control Charts.
Reference:
Production and Operation Management – Cherry
& Cherry
Production Management – C. B. Gupta
Production and Operation Management – Sharma and
Agarwal
BBA 2072 MANPOWER MANAGEMENT
Unit 1 –
Introduction – Manpower Management – Objectives, present status in Indian industry, Proactive Vs Reactive approach, Role of personnel executives in Indian Organisations. Recruitment Selection – Manpower Planning recruitment & selection process, Different types of tests. Train ing & Development – meaning & types of programs.
Performance Appraisal – Definitions, standards, measure, methods (P.A. Techniques) Process of job evaluation. Compensation Management. Friage benefits, incentives objectives of wage & salary administration.
Job Satisfaction & Quality of work life – Job satisfaction – Meaning, factors governing impact of job/satisfaction. Over performance. QWL – meaning, approaches, Quality circle, Team building.
Reference:
Personnel Management – Tripathi P. C.
Industrial Relations – Tripathi P. C
BBA
2073 - Marketing Concepts
UNIT – I
Introduction to
Marketing: Nature Scope &
Importance of Marketing, Marketer’s Orientation Towards the Market place. Buying
Behaviour - Factors Influencing Consumer Behavior, Consumer Buying Decision
Process, Marketing Information System and Marketing Research Process- An
overview
UNIT
II
Target
Marketing: Market Segmentation,
Targeting and Positioning. Product Decisions – Product Mix Decisions,
Product Life Cycle, New Product Development. Pricing - Setting the
price, adapting the price. Price discrimination.
UNIT III
Channel Decisions
– Types of Marketing Intermediaries,
Reasons for using Intermediaries, Marketing Channel functions, Channel Design
Decisions, Channel Management Decisions & Channel conflict. Promotion Decision - Promotion Mix:
Advertising, Sales Promotion, Publicity and Personal Selling
2. Ramaswamy,
VS and Namakumari, S. Marketing Management: Planning, Control,
BBA 2074 - Business Finance –
I
Unit 1 – Introduction of Business Finance:- Evolution of
Business Finance. Scope of Finance, Finance functions. Financial Manager’s
role. Financial Goal : Profit versus wealth, Conflict of Goals, Management
Versus owners. Financial Goal and Firms Objectives. Sources of Finance –
Ordinary Shares. Rights Issue of Equity Shares, Debentures, Preference Shares,
Terms Loans. Important Features, advantages and Limitations of various type of
sources of fund. Retained earnings as an internal source of fund.
Unit
2 - Capital structure and
Leverage – Meaning of Capital structure, Features of an appropriate
Capital Structures. Capital Structure Theories. Meaning of Financial Leverage,
Measures of financial Leverage, Financial leverage and shareholders Return,
Operating Leverage – concept and Implications. Combining financial and
Operating leverage. Venture capital financing – Meaning and significance of
venture capital. Development of Venture capital in
Unit
3 – Cost of Capital – Meaning and
Significance of cost of capital. The cost of capital and opportunity cost
concept. Determining component cost of capital – cost of equity, Cost of
preference shares and cost of Debt. Weighted Average Cost of Capital (WACC).
Flotation Cost, Cost of Capital and Investment Analysis.
Reference:
Financial
Management –
Financial
Management – M. Y. Khan
Financial
Management – Prasanna Chandra
BBA
2075 Business Statistics
Unit 1 –
Introduction to Statistics – Origin, meaning and
purpose of statistics. Scope and limitations of statistics. Science or Art and
distrust of statistics. Collection and presentation of data. Sources and
methods of data collection. Principles of data classification. Tabulation of
data. Correlation and Regression Analysis: Introduction to Correlation and
Regression. Simple linear regression model and coefficients of regression.
Correlation Analysis – Significance and types of correlation, Correlation
analysis – Scatter, diagram Karl-Pearson’s coefficients, Rank correlation and
method of least squares, standard Error of estimates.
Unit 2 –
Time series Analysis – Introduction, Utility of time
series analysis, Components and analysis of time series. Measuring Trends of
time series, semi-average, moving averages and method of least squares. Index
numbers their characteristics and utility. Methods of constructing Index
numbers, problems in construction of Index Number, Limitations of Index numbers.
Unit
3 –
Sampling Theory – Introduction to sampling,
purpose, principles and method of sampling. Types of sampling, sample size, sampling
and Non-Sampling errors, Central limit theorem. Theory of Estimation & Tests
of Hypothesis – Large Sample Test, Z Test, Small sample Test – Student’s - t Test, Chi Square Test.
Reference:
Business Statistics – S. P. Gupta & M. P.
Gupta
Statistical Methods – S. P. Gupta & M. P.
Gupta
Statistic for Management – Jit, Chandan Das
BBA
2076 - COMPUTER APPLICATION
Unit 1 –
Data Representation – Binary Number system
conversion of binary to decimal and vice-versa, bindery Arithmatic,
Introduction to Boolean Algebra, Computer Codes, BCD, ACII, DBCDIC Unicode,
Parity codes, Evolutionary Software Process Models. The Incremenatal Model and
spiral model, Problem Analysis – Algorithm desighn, Advantages &
disadvantages of algorithms, flowcharts, symbols used in flowcharts, coding and
testing. Software testing techniques – white – Box testing, Basis, Path
testing, Cyclamate complexity; Control structure setting’s.
Unit 2 –
Programming languages – Introduction, machine
language, assembly language, High level language. Language translators –
Compilers assemblers, interpreters editors, Programming in C++ Measures
Metrics and indicators in Software Engineering. User interface Design in
Software Engineering.
Unit 3 –
Introduction to MS Word. Creation of Simple document,
editing text working with table and graphic. Formatting document use of tools
like spell-check, hyphenation, mail-merge printing of document, envelopes and
labels. Introduction of MS Excel, meaning of workbook opening of excel sheet
and workbooks. Formulating and printing Workbooks/sheets. Formulas and
functions, graphs and chart Introduction to Power Point.
Reference:
Computer Today – B Sandra
Software Engineering – Lan
Fundamentals of Computers – Raja Raman
BBA SEMESTER – IV
BBA 2077 - OPERATIONS RESEARCH
Unit 1
Introduction to Operations Research:- Meaning,
Evolution, approaches, techniques and scope of operations research, managerial
application of Operations Research. Linear programming:- Introduction, meaning
characteristics, graphical approach and its utility Simplex method, Duality in linear
programming
Unit 2
Transportation & Assignment Problem: - The general
structure of the transportation problem, methods of initial basic feasible
solution, Degeneracy, Optimal solution. Assignment problem, Structure, variations
in assignment problem.
Unit 3
Network Analysis:- PERT/CPM background and
development, stages in PERT. CPM, determination of CPM, Determination of
earliest expected & latest allowable times.
Game Theory – Introduction two person zero sum game, Saddle point, Pure
and mixed strategy, Odd’s method, Dominance principle & sub game method.
Reference:
Operation Research by J.L. Sharma
Operation Research by Gupta and Gupta
BBA
2078 - INDUSTRIAL LAW
Unit 1
Factories Act 1948 - Objectives, Definition of factory,
provision regarding health, safety and welfare, working hours, holidays, annual
leave with pay, working hours of adults, general schemes important terms and
provisions regarding hazardous process, provisions regarding employment of
women, employment of young person, penalties, procedure, offers and special
provisions, miscellaneous.
Unit 2
Industrial disputes Act 1947 – Defining industry & Industrial dispute, need and
objective of the act, procedure and machinery for settlement, strikes and
lockout, layoff & retrenchment, provisions & penalties.
Industrial Employment (Standing Orders) Act 1946 - Objective, scope, application, importance,
definition, procedure for submission of draft, procedure for appeals,
registration, certification, posting, duration and modification of standing
orders, payment of subsistence allowance, penalties and procedure &
miscellaneous.
Unit 3
Workman compensation Act 1923.- Scope & coverage, Definitions, Rules regarding
workmen’s compensation, Amount of compensation, Distribution of compensation.
Reference:
Mercantile Law by N.D. Kapoor
Industrial Law by N.D. Kapoor
Industrial Law by R.C. Chawla
BBA
2079 - OFFICE MANAGEMENT
Unit 1
Office and its Functions, Importance of office,
Functions of office, office Accomodation and Layout – Factors to be considered
in providing accommodation, Importance, Objectives, Principles of office
layout. Advantages of good layout, types of Layout. Open versus small individual office and new
developments in office layout.
Unit 2
Office Environment –
Importance, different physical conditions. Office Security – Principles &
Planning of Security, Layout and security, Security in practice, Training and
discipline in security, security manual and computer security.
Unit 3
Record Management – meaning, purpose, principles.
Records Manuals, Filing and essentials of a good filing system. Steps in
initiating a filing system, Classification in filing, Old and Modern method of
filing. Advantages of modern methods of filing. Centralized versus
Decentralized filing.
Reference - Office
Organization and Management – S.P. Arora
BBA 2080 - SALES & DISTRIBUTION MANAGEMENT
Unit 1
Sales Management – Meaning, Objectives, Sales
executives as coordinators, sales management and control, personal selling,
different types of personal selling situation, personal selling process, sales
forecasting.
Sales Force Management – Sales Organization,
Sales force manpower planning, recruitment, selection training, motivation and
compensation.
Unit 2
Sales Administration & Control – Sales
Analysis, Sales quotas, sales budget, Sales territory, sales audit.
Unit 3
Physical Distribution - Nature and scope of physical
distribution, order processing, distribution strategies, warehousing and
transportation – types and selection
Reference:
Sales Management by Rechard R Still & Cundiff.
BBA
2081 - RESEARCH METHODOLOGY
Unit
1
Research – An introduction and meaning, objectives and
types of research. Process of research.
Research Problem – Process of problem formulation,
selection of research problem.
Unit 2
Research Design – Meaning and need of research
design, features of a good research design, Types of research design, Sampling
Design – sampling procedure and different methods of sampling, appropriate
sample size.
Methods of Data Collection – Types and Sources of
Data collection, Methods of Data Collection Survey, Experiments, Observation,
Interview Tools of Data Collection – Questionnaire and Schedule.
Unit 3
Processing and Analysis of Data – Editing,
coding, classification and tabulation, Techniques of analysis, Advance
techniques of analysis – Discriminant analysis, factor analysis, conjoint
analysis, multidimensional scaling and clustering methods.
Report writing – report preparation, elements of
a report, types of report.
Reference:
Research Methodology by C.R. Kothari.
BBA
2082 - BUSINESS FINANCE-II
Unit
1
Working Capital Management – Meaning, nature and
need for working capital, operating cycle, optimum level of working capital,
factors determining working capital, Computation of working capital level,
estimation of current assets and liabilities.
Management of cash – Objectives of holding cash,
Objectives, functions of cash Management, Miller Orr Model and Baumol Model.
Receivable management – Objectives of receivables
management, Types of Credit Policy – Strict, Optimum and Liberal, Formulation
& Execution of Credit Policies.
Unit 2
Inventory Management – Objectives and techniques
of inventory management – EOQ, ABC Analysis, Reorder Level, JIT, Two – Bin
system. Techniques of Inventory valuation LIFO, FIFO Capital Budgeting –
meaning, nature and significance of capital budgeting decision, important evaluation
techniques – non discounted cash flow techniques – pay back (PB) method.
Average rate of return (ARR)
discounted cash flow techniques profitability Index
(PI) net present value (NPV), and internal rate of return (IRR)
Unit 3
Dividend Policy – determinants of dividend
policy, bonus shares stock split – concept and implication, dividend and
valuation – Walter’s model, Gordon’s model and MM hypothesis.
Reference:
Financial Management by I.M. Pandey
Financial Management by Khan and Jain
Financial Management by Prashant Chandra
SEMESTER - V
BBA 3071- MANAGEMENT INFORMATION SYSTEM
UNIT II - Decision support system: Characteristics of
DSS, Difference between MIS and DSS, Comparison of manuals and computerized
information systems, Managerial use of CMIS, Selection of computer systems.
Planning of management information systems Meaning, needs and dimension of
management information system plan, Strategic planning for management
information systems, Steps in planning,
Analysis design information System – Jas Zenn
Introduction to system analysis and design
– I.D. Haryz Keuys
BBA 3072 - INDIAN ECONOMY
Unit 1
Overview of Indian Economy, Trends towards market economy,
problems of underdevelopment – meaning, Main problems, reasons, of
underdevelopment. Development- Factors and measure, Meaning of Economic
development, National income, Per Capita income, Quality of life, Capital
Formation – Savings, Financing and Investment.
Unit 2
Planning in India, Meaning, Importance, Main reasons
of adopting, planning in India, Objectives of planning, Economic development,
moderation, stability, self sufficiency, employment etc, Foreign Aid,
Employment, Allocation of Resources,
Private and Public Sector, Public Sector – role and growth, Achievements
of the public sector, Private Sector – Importance Problems, New foreign Trade
Policy.
Unit 3
Present Economic Policy,
Reference:
- Indian Economy- A. N. Agarwal
Indian Economy – Mishra & Puri
Indian Devlopment and planning – M. L. Jhingan
Indian Economy – R. S. Rastogi
BBA
3073 - BANKING LAW & PRACTICE
Unit 1 - Banking
regulation Act 1949 – features, objectives, Evolution of banking, function
of commercial banks, Indian banking system- commercial banks, RBI Industrial
Banks, Exim Bank, NABARD, Co-operative Banks, Indigenous Banks, Scheduled &
non – scheduled banks, regional rural banks, land Development banks, State Bank
of India – role & functioning.
Defining banker, customers, general & special
relationship of banker & customers, obligation to honor cheques garnishee
order, obligation to maintain secrecy, Right of lien, Right to set off,
Clayton’s rule, Right to close about, power of attorney. Kinds of Accounts – C.
A., F.D.A., S.B.A, R.D. – Procedures to open different kinds of Accounts, forms
used in operation, closure of accounts, Insurance of bank deposits, Nomination
facility, NR accounts.
Unit 2 - Types
of Account Holders – Minor, lunatic, drunkard, insolvent, illiterate
person, blind, married women, trustees, executors, administrations, Joint
account holders, partnership firm, JHF, Joint stock company, Non Trading
Institutions, Pass book – Statement of account, examining entries
favorable to banker, entries favorable to customer, closing of accounts, demand
draft, Services to customers – Mail Transfer, Telegraphic Transfer,
Traveler’s cheque, safe deposit lockers & operations, Teller system, Net
Banking, ATMs.
Unit 3 - Cheque
– Meaning, feature, types- cheque, crossed cheque, general crossing, special
crossing, account payees crossing, double crossing, Bankers liability, Payment
of Cheques – precautions of payment, statutory protection of banker (paying),
Dishonor of cheque, Wrongful dishonor & its liability collection of cheques,
collecting bankers conversion, Duties & protection of collecting banker,
Agent for collection, Marking of cheques.
Employment of bank funds – Types of securities,
Modes of creating charge line, pledge, mortgage, hypothecation, identity,
Guarantee, Purchase & discounting of bills, Letter of credit, Financing of
Agriculture & Rural development, Documentation, Frauds, Mechanization in banks, Post Office saving
banks.
Reference:
Banking Theory and Practice – Grewal and Taneja
Banking Law and Practice – Gupta C. B.
Banking Law and Practice – Shekhar & Shekhar
BBA
3074 - ADVERTISING & PUBLIC
RELATIONS
Unit 1
Advertising Management – Introduction,
facilitating institutions, planning framework – factors involved in
advertising planning and decision making, the communication & persuasion
process.
Unit
2
The advertising Budget decision, Budgeting decision
rules – percentage of sales, Affordable Approach, Competitor Parity
approach, objective & Task method. Budgeting Process. Setting Advertising
objectives- Sales as an objective, operational objectives, Behavioral
objectives, dynamic, DAGMAR.
Unit
3
The source of message and social factors, Creation and
Production of a copy, Types of television commercials, Public Relations –
Meaning, Difference between advertising & Public Relations.
Reference:
Advertising Management – Chunawala
Advertising Management – Sontaki & Sontaki
Advertising Theory & Practice – Batra, Aker,
and Myres
BBA
3075 - HUMAN RESOURCES DEVLOPMENT
Unit 1
HRD concept, Importance, Evolution, Functions.
Organisation of HRD functions. Process and system of HRD, Approaches to HRD,
HRM & HRD, Challenges of HRD, HRD strategies, Designing HRD strategy, HRD
model
Unit 2
Training & Development – Management
development, designing management development techniques, HRD for workers,
performance and potential appraisal. Career and succession planning, career
development.
Unit
3
Competency mapping, Employee counselling and
mentoring, Employee empowerment, Organizational change and development, Quality
of work life, quality circles, HRD audit.
Reference:
Human Resources Development – Rao, Verma
Khandelwal
Human Resources Development – Nadler &
Lenonard
BBA 3076 - SUMMER TRAINING REPORT
SEMESTER - VI
BBA
3077 – CORPORATE PLANNING & STRATEGIC MANAGEMENT
UNIT I
Concept of Strategy: Defining strategy, process of
strategic management; Approaches to strategic decision making;
UNIT II
Generic Strategy
Alternatives: Stability, Expansion, Retrenchment and combination, Strategy Variation
– internal expansion, internal retrenchment, major approaches for turnaround
strategy, External Expansion – Acquisition, Merger and consolidation, External
Retrenchment, Entry/Exit Barriers, End game strategies, Horizontal Expansion,
horizontal retrenchment, vertical expansion, Captive company strategy, related
expansion, unrelated expansion. Generating strategic alternatives and choice of
strategy, BCG’s Matrix, Hofer’s Matrix, Shell’s matrix and GE Matrix.
UNIT III
Functional Area Policies: Marketing, Production,
Personnel, Purchase and Financial strategy implementation, evaluation and
control, strategy implementation process, resource allocation, strategy
evaluation and control process.
Reference:
Business Policy by A. Kazmi
Exploring corporate strategy by G. John
Business Policy – W.F. Gluek.
BBA
3078 - INTERNATIONAL MARKETING
Unit 1
Nature and Importance of International marketing
– process of International marketing, International dimensions of
marketing and benefits of international marketing, steps of development of the
transnational corporation.
Unit 2
Global marketing information system and research
– nature of marketing research, sources of information and marketing
research – primary and secondary global market segmentation, targeting
and positioning. Foreign market entry strategy – market analysis, export,
licensing, joint ventures, Manufacturing, management contracts turn key
operations, acquisition and mergers, analysis of entry strategy.
Unit 3
Global marketing mix – International product
decision, product development, product positioning, theory of PLC, Product
standardization and product adaptation, branding and packaging, International
pricing decision – role of price supply and demand, international channel decisions
– importance and scope of channel decision, direct and indirect selling
channel, sales and promotion, advertising.
Reference:
Global marketing management by Warren J Keepen
Global marketing management by Varshney and
Bhattacharya.
BBA
3079 – MARKETING OF SERVICES
UNIT
I
Introduction to Services: What are services? Why
services marketing ? Differences in goods versus services marketing. The
services marketing triangle. The services marketing mix. The gaps model of
service quality. Services categories in the decision — making process.
Information search. Evaluation of service alternatives. Service Purchase and
consumption, Post purchase evaluation.
Customer Expectations of Service Meaning and types of service expectations,
Factors that influence customer expectations of service, A model of customer
service expectations. Customer Perception of Service, Service quality, Building
Blocks of satisfaction and service quality, Strategies for influencing customer
perception.
UNIT II
Service Development and Design: New service
development.
Physical Evidence and the Servicescape : Physical evidence — What is it ? Types
of servicescapes. Roles of the servicescape.
Employees roles in service delivery : the critical
importance of service employees. Boundary- spanning roles. Strategies for
closing gap3.
UNIT III
Customer role in service delivery : The importance of
customers in service delivery, customers’ roles, strategies for enhancing
customer participation, Defining customers’ jobs, Recruit, educate, and reward
customers.
Delivering services through intermediaries and
electronic channels: Direct or company owned channels, Key problems involving
intermediaries; Key intermediaries for service delivery. Pricing of Services:
Three key ways service prices are different for consumers.
Reference:
Service Marketing by SM Jah
BBA
3080 - FINANCIAL INSTITUTIONS & MARKETS
UNIT – I
International finance – Functions & key
participants in the international finance function.
Meaning and types of foreign investment, Theories of
international investment, factors affecting investment, significance,
limitations and benefits of international investment
UNIT – II
International flow of funds
– BOP
Structure of BOP, Current account and capital account
transactions, official reserve account, BOP equilibrium disequilibrium and
adjustments, approaches to BOP adjustment.
UNIT – III
International Financial
Market – Significance & channels /
Sources for international flow of funds, structure of international financial
markets.
World Bank – Set up, Purpose, Resources. Principles in lending
operations, its affiliates – IBRD, IDA, IFC, MIGA, ICSID.
IMF – Set up, Purpose, Resources, financing facilities.
ADB – Set up, Resources, Objectives.
BBA
3081 - ENTREPRENEURIAL DEVELOPMENT
Unit 1
Definition, concept of entrepreneurship,
classification of entrepreneurship, socioeconomic impact of entrepreneurship.
Nature and importance of entrepreneurs, Entrepreneurs Vs Professional managers.
Unit 2
Characteristics of entrepreneur, barriers to
entrepreneurship, entrepreneurial environment, entrepreneurial functions,
entrepreneurial process, entrepreneurial structure. Entrepreneurial development
training – importance of training, objectives of training methods of training,
benefits of training process.
Unit 3
Institutions in aid of entrepreneurs
– Introduction, entrepreneurship development program organization
– MDI, NIESBUD, IED, EDII
Reference:
Entrepreneurial development & management by Vasant
Desai
Small scale industries & entrepreneurship by
Vasant Desai
BBA 3082 -
COMPREHENSIVE VIVA-VOCE