Yug Chetna Mahavidyalaya, Najarpur, Sumerpur, Hamirpur
Affiliated to Bundelkhand University, Jhans
BBA - SYLLABUS
SEMESTER – I
BBA 1071 - Principles & Practice of Management
BBA 1072 - Business Communication
BBA 1073 - Financial Accounting
BBA 1074 - Business Law
BBA 1075 - Business Economics
BBA 1076 - Computer Application
SEMESTER – II
BBA 1077 - Organisational Behaviour
BBA 1078 - Business Environment
BBA 1079 - Business Mathematics
BBA 1080 - Environmental Management
BBA 1081 - Management Accounting
BBA 1082 - Profit Planning & Control
SEMESTER – III
BBA 2071 - Production Methods
BBA 2072 - Manpower Management
BBA 2073 - Marketing Concepts
BBA 2074 - Business Finance - I
BBA 2075 - Business Statistics
BBA 2076 – Computer Application
SEMESTER – IV
BBA 2077 - Operations Research
BBA 2078 - Industrial Law
BBA 2079 - Office Management
BBA 2080 - Sales & Distribution Management
BBA 2081 - Research Methodology
BBA 2082 - Business Finance - II
SEMESTER – V
BBA-3071 - Management Information System
BBA 3072 - Indian Economy
BBA 3073 - Banking Law & Practice
BBA 3074 - Advertising & Public Relations
BBA 3075 - Human Resources Development
BBA 3076 – Summer Training Report
SEMESTER – VI
BBA 3077 - Corporate Planning & Strategic Management
BBA 3078 - International Marketing
BBA 3079 - Marketing of Services
BBA 3080 - Financial Institutions and Markets
BBA 3081 - Entrepreneurial Development
BBA 3082 – Comprehensive viva-voce
SEMESTER – I
BBA 1071 - Principles & Practice of Management
Unit 1 –
Management – Characteristics of Management. Nature and Tasks of Manager. New look at the tasks of the CEO. Evolution of Management Thought and different approaches to management. Scientific and Operational Management. Behavioural Science, Systems and Contingency approaches.
Unit 2 –
Planning & Decision Making – Nature and significance of Planning ; the Planning Process; Types of Plans, Limitations of planning, making planning effective. Decision Making Process; Problem Solving techniques. Aids of Planning and Decision Making. Management By Objectives. Organising - The organizing process, need of an Organization Structure, Basis of organizing; departmentation; Line and Staff relationships; Delegation of Authority; Centralization, Decentralization, Span of Management; Committee System.
Unit 3 –
Leading – Mc.Gregor’s Theory X and Y, Management Grid, Likert’s Four Systems of Management
Control – Importance, Process and Types of Control; Limitations of Control; essentials of an effective Control system.
Reference:
Principles & Practice of Management – L. M. Prasad
Management – Theory & Practice – C. B. Gupta
BBA 1072 - Business Communication
Unit 1 –
Meaning, Definition Nature & Scope of Communication, Types of Communication, Communication Barriers, Principles of Communication. Written Communication – Types of Letter, Letter lay-out, Essentials of effective letter writing, Need and functions of Business letters.
Unit 2 –
Oral Communication – Types of oral communication, Barriers to oral communication, speech – Introduction & Characteristic of good speech. Mass Communication – Nature & Scope of Mass, functions and Media of mass communication. Role of Mass Media in
Unit 3 –
Report Writing – Reports its meaning, Importance and their selection in different business situations. Characteristic of a good report.
Reference:
Business Communication – Monopoly & Monipally
Commercial Correspondence – Ghosh & Bhushan
BBA 1073 - Financial Accounting
Unit 1 –
Accounting- meaning, definition, objectives, scope, basic terms. Branches of accounting, uses & limitations of Accounting. Accounting Principles- Concepts & Conventions, types of accounts, Accounting uses, Accounting information, Accounting equation – Meaning of accounting equation, effects of transactions.
Unit 2 –
Basic Accounting Procedure – Journal, rules of debit & credit, method of journalizing, advantage, double entry system – its advantage. Ledger- meaning, utility, posting entries. Practical system of book keeping – Cashbook, types of cash book, single column, double column entries, Trial Balance - Objectives preparation, errors & rectification.
Unit 3 –
Bank Reconciliation:- Meaning, causes of differences, need & importance, preparation & presentation of BRS. Depreciation – meaning, need for depreciation, straight line method and written - down method. Trading Account – Meaning, need & preparation, Profit & loss Account – meaning, need & preparation, Balance Sheet- Meaning, need & Preparation, Final Accounts with adjustment entries.
Reference:
Basics of Accounting – Jain & Narang
Basic of Accounting – T. S. Grewal
BBA 1074 - Business Law
Unit 1 –
What is Law, various sources of Law, significance of law, business law, impact of law on society & business, economic aspects of Constitution & its implications. Law of Contract – definition & nature of Contract, types of contract, offer & acceptance, consideration & capacity to contract, free consent, legality of object & consideration, contingent contract, quasi contract , discharge of contract, remedies for breach of contract, indemnity & guarantee, pledge. Principal – agent relationship & rights & obligation of Principal & agent.
Unit 2 –
Law of sale of goods – nature of contract of sale, conditions & warranties, Transfer of ownership, performance of contract of sale, rights of unpaid seller, Remedies for breach of contract, Auction sale, Law of negotiable instruments – nature of N. I., Promissory notes, BOE, Cheque, Parties of NI.
Unit 3 –
Holder & Holder in due course, liability & negotiation, Presentation of N.I., Dishonor of N.I., Discharge of liability, crossing of cheque. Banker & customer, Hundi, Miscellaneous provision. Law of Partnership- nature of Partnership, Registration of firms, kinds of partners. Relationship between partners, relation of partners with third parties, Partnership deed, Rights of partners, obligations of partner, Reconstitution of firms, dissolution of firms.
Reference:
Mercantile Law – M. C. Kuchhal
BBA 1075 - Business Economics
Unit 1 –
M.E. – Meaning, Nature, Scope, relationship with other sciences & its Significance, Economics applied to Business Decisions, Theory of firm & industry Demand Analysis – Law of demand, determinants of demand, demand curve, consumer surplus, Elasticity of demand & Demand forecasting.
Unit 2 –
Unit 3 –
Price output decisions, classification of markets. Structures and their making features, Pricing under Perfect Competition and Monopoly. Profit Planning & Management – Types of Profit, some concepts related to profit, factors determining, profit in short & long term. Dynamics of surplus, Theory & residual claimant theory of Profit.
Reference:
Managerial Economics – D. N. Dwivedi
Managerial Economics – Varshney & Varshney
BBA 1076 - Computer Application
Unit 1 –
Introduction – Defining Computers, features, History, Generations, Components, classification of computers, input-output devices, Types of computer memory, introduction to computers, Hardware and Software. Introduction to HTML – Applying Bold, Italic, underline, Strikethrough, overlie, marquee, images, Hyperlinks, Textbooks, Buttons, Checkboxes, Radio Buttons, ordered and Unordered List, Tables, FRAMESET, LEGEND. Operating System – Meaning, functions, dikes operating system bandits commands & elementary idea of the operating system.
Unit 2-
Introduction to Boolean Algebra: AND, OR NOT, NAND gates, Half – Adder, Full – Adder, Kannaugh Maps, Simplification. Introduction to computer network – Concepts of Networking, Advantages, classification of NETWORKS – LAN, MAN, WAN, VWAN, Usenet, Telnet. Concept of Green P.C.Concept of Screen Saver, Ergonomics, Nazis Schiedermannn Diagram, Decision Trees, Decision Tables, HIPO, VROC, IPO, Data Dictionary Menu design, MIS, Anthony’s classification, DSS, Software documentation.
Unit 3 –
WINDOWS introduction, utilities, shortcuts, working with word pad, MS Paint, MS Word, MS Excel
Internet – What is internet, History, Importance, equipment, needed, www-meaning, procedure for E-mail, Transfer files to Computer
Reference:
Fundamental of Computers – Rajaraman
Computes Today – B. Sandra
SEMESTER - II
BBA 1077 - Organisational Behaviour
UNIT 1
Organisational Behaviour – Concept and its Emergence, Importance of OB, HR Movement and
UNIT II
Values – Definition and Types. Attitudes – Concept, Opinion & Beliefs. Function of Attitude. Theories of Attitude Formation, Balance Theory, Congruity Theory, Cognitive Dissonance Theory. Personality – Determinants, Development of Personality, Trait Approaches, Erik-Erikson’s Theory of Development of Personality. Personality Characteristics. Stress – Meaning ,Causes, Effect and Coping Strategies.
UNIT III
Motivation – Heirarchy of Needs Theory, Motivation-Hygiene Theory, Equity Theory, Hackman &
Reference:
Business Organization and Management by Bhushan Y.K.
Business Organization by Gupta C.B
Organizational Behaviour by L.M. Prasad
BBA 1078 - Business Environment
UNIT-I - Theoretical Framework of Business Environment: Concept, significance and nature of business environment; Elements of environment —internal and external; Changing dimensions of business environment; Techniques of environmental scanning and monitoring.
Economic Environment of Business: Significance and elements of economic
environment; Economic systems and business environment; Economic planning in
UNIT-II - Political and Legal Environment of Business: Critical elements of political environment; Government and business; Changing dimensions of legal environment in India and licensing policy; Socio-Cultural Environment: Critical elements of socio-cultural environment; Social institutions and systems; Social values and attitudes; Social groups; Middle class; Dualism in Indian society and problems of uneven income distribution; Emerging rural sector in India; Indian business system; Social responsibility of business; Consumerism in India.
References: Cherunillam Francis, Business Environment,
BBA 1079 - Business Mathematics
Unit 1
Business Arithmetic – Profit & Loss, Average, Partnership, Time & work, Ratio & Proportion, percentages, time & distance, Simple and Compound Interest. Types of Annuities.
Unit 2
Measurement of central tendency, Arithmetic Mean, Geometric Mean, Harmonic Mean, Median and Mode, Relationship between mean, median and mode, Merits and Demerits of Mean, Median and Mode. Partition Values – Quartiles, Deciles and percentiles. Measures of dispersion – Range, Quartile Deviation, Mean Deviation, Standard Deviation, Variance and coefficient of variation.
Unit 3
Theory of Indices, Linear equation, Quadratic equation, Arithmetic Progression, Geometric Progression. Matrices – Types, Determinant, Adjoint & inverse of square metrics, System of linear equations. Permutation and Combination. Probability – Problems based on addition and multiplication theorems.
Reference:
Business Mathematics by B.M. Agarwal.
Problems & Solution in Business Mathematics by B.M. Agarwal
BBA 1080 - Environmental Management
Unit 1
Renewable & Non Renewable Resources – Use & over utilization, Deforestation and its effects on forest & tibia people, Water Resources:- Use & over utilization of surface & ground water, flood, drought dams, benefits & problem, Mineral Resources:- Use & explanation, Food Resources:- World food problem, change causes by agriculture & over grazing effects of modern agriculture fertilizer, pesticide problem, change caused by Agriculture & over gazing effects of modern Agriculture fertilizers, pesticide problem. Energy Resources:- Growing energy needs use Alternate energy source, Land Resource:- Land as resource, land degradation, landside, soil erosion & desertification. Ecosystem:- concepts, function, structure, food chain, food webs, in following ecosystem, Forest Ecosystem, Grass land, Desert Land, Aquatic land.
Unit 2
Biodiversity & its Conservation:- Introduction, definition genetic species & ecosystem diversity, biodiversity it global, national & local levels, India as a mega diversity nation, threats to Biodiversity, Conservation of Biodiversity, Environmental pollution :- Definition , Causes, effect & control measure of Air pollution, Water, soil & marine, noise, thermal, nuclear hazards, Role of and Individual in prevention of pollution, Disaster management, Flood Earthquake land, Slide, Cyclone.
Unit 3
Social Issues in Environment:- From unstable to sustainable Development urban Problem related to energy, Resettlement & Rehabilitation of people, Environmental ethics , Consumerism, Environment Protection Act, Climate change, global warming, acid rain, ozone-layer depletion & nuclear accidents, Air Act, Waters Act, wild life protection Act, Issues involved in enforcement of environmental legislation for public Awareness, Human population & Environmental:- Population growth, variations among national, population explosion- family welfare program, Environmental & Human health, Human Right, HIV/AIDS women’s & child welfare, Role of Information Technology in environment.
Reference:
Environment Management by N.K. Oberai
Ecology, Environment & Development by K.L. Narsimha Murthy
Air Pollution – Causes & Effective Control by R.K. Arora
BBA 1081 - Management Accounting
Unit 1
Management Accounting – Meaning, need and characteristics of Management accounting. Scope and Functions of Management accounting, Distinction between Management Accounting and Financial Accounting, Tools and Techniques of Management Accounting.
Unit 2
Cost Concept - Elements of Cost – Direct and Indirect Cost. Types of Overheads. Standard Costing – Meaning and need of Standard Costing, Steps involved in Standard Costing, Standard Cost Vs Estimated cost, Establishing a system of Standard Costing, Variance Analysis, Classification of Variances, Introduction of direct material Variances and direct labor Variances.
Unit 3
Statement of Changes in Financial Position- Basic Understanding of Cash Flow and Funds Flow Statements. Ratio Analysis- Types of Ratios- Liquidity, Solvency, Activity Turnover and Profitability ratios.
Reference:
Management Accounting by S.N. Maheshwari
Management Accounting by Grewal & Ramanathan
BBA 1082 - Profit Planning & Control
Unit 1
Profit Management – Meaning, nature and concept, Kinds of profit theories of profit. Dynamic Surplus theory of profit, Risk and uncertainly theory, Monopoly theory Accounting profit and economic profit, role of profit, Profit policy, Profit limitation factor to set profit Standard.
Unit 2
Marginal Costing – Concept of Marginal Costing, Scope and Characteristic of Marginal Costing, Assumptions and Limitations of Marginal Costing, Marginal Costing Vs Absorption costing, Contribution, Marginal Cost equations, Profit-Volume ratio, Cost Volume Profit (CVP) analysis, determination of Break even point, BEP Chart & BEP Graph, Margin of safety, Angle of Incidence, Assumptions & Limitations of Break even point.
Budgeting: Meaning and Types of Budgets, Characteristics of Budgeting, Objectives of Budgetary Control, Budgeting Vs Forecasting, Limitations of Budgetary Control.
Unit 3
Inventory Management, nature & concept of inventory control, Objective of inventory, objectives of inventory control barriers. Importance of Inventory control, factors affecting inventory control policy, Limitations. Reporting to management Reporting needs of different Management levels. Types of Reports, General Principles of Reporting, Report to the Board of Directors, Report to Top Management, Report to top divisional Management. Preparation of Reports, Reports to junior management level, use of Reports by management.
Reference:
Managerial Economics by P.L. Mehta
Financial Accounting and Management by R.K. Sharma & Shashi Kumar Gupta
Management Accounting by S.N. Maheshwari.
SEMESTER - III
BBA 2071 - Production Methods
Unit 1 –
Production Management – Meaning, function, Historical development, classification of goods & services, concept of Production system, Responsibilities of Production manager, Production Planning – Introduction, levels of production planning. Objectives of production Planning, Production Control –Necessity, Objectives, Relation between Production Planning and control.
Unit 2 –
Manufacturing System – Introduction of manufacturing system, Intermittent manufacturing system – Job & Batch production system, Continuous manufacturing System – Mass Process, Production system, Plant Location – meaning & definition, Objectives, Factors affecting, plant location, location analysis, Plant layout – Meaning, Objectives, features, Types of Plant layout, Production Process.
Unit 3 –
Work Study – Meaning, Technique of method study, Process charts, work sampling, Sampling Plans, Routing & scheduling. Quality control & inspection, Inspection, Acceptance Sampling, Producer’s & Consumer’s Risk, Statistical Quality Control, Control Charts.
Reference:
Production and Operation Management – Cherry & Cherry
Production Management – C. B. Gupta
Production and Operation Management – Sharma and Agarwal
BBA 2072 MANPOWER MANAGEMENT
Unit 1 –
Introduction – Manpower Management – Objectives, present status in Indian industry, Proactive Vs Reactive approach, Role of personnel executives in Indian Organisations. Recruitment Selection – Manpower Planning recruitment & selection process, Different types of tests. Train ing & Development – meaning & types of programs.
Performance Appraisal – Definitions, standards, measure, methods (P.A. Techniques) Process of job evaluation. Compensation Management. Friage benefits, incentives objectives of wage & salary administration.
Job Satisfaction & Quality of work life – Job satisfaction – Meaning, factors governing impact of job/satisfaction. Over performance. QWL – meaning, approaches, Quality circle, Team building.
Reference:
Personnel Management – Tripathi P. C.
Industrial Relations – Tripathi P. C
BBA 2073 - Marketing Concepts
UNIT – I
Introduction to Marketing: Nature Scope & Importance of Marketing, Marketer’s Orientation Towards the Market place. Buying Behaviour - Factors Influencing Consumer Behavior, Consumer Buying Decision Process, Marketing Information System and Marketing Research Process- An overview
UNIT II
Target Marketing: Market Segmentation, Targeting and Positioning. Product Decisions – Product Mix Decisions, Product Life Cycle, New Product Development. Pricing - Setting the price, adapting the price. Price discrimination.
UNIT III
Channel Decisions – Types of Marketing Intermediaries, Reasons for using Intermediaries, Marketing Channel functions, Channel Design Decisions, Channel Management Decisions & Channel conflict. Promotion Decision - Promotion Mix: Advertising, Sales Promotion, Publicity and Personal Selling
2. Ramaswamy, VS and Namakumari, S. Marketing Management: Planning, Control,
BBA 2074 - Business Finance – I
Unit 1 – Introduction of Business Finance:- Evolution of Business Finance. Scope of Finance, Finance functions. Financial Manager’s role. Financial Goal : Profit versus wealth, Conflict of Goals, Management Versus owners. Financial Goal and Firms Objectives. Sources of Finance – Ordinary Shares. Rights Issue of Equity Shares, Debentures, Preference Shares, Terms Loans. Important Features, advantages and Limitations of various type of sources of fund. Retained earnings as an internal source of fund.
Unit 2 - Capital structure and Leverage – Meaning of Capital structure, Features of an appropriate Capital Structures. Capital Structure Theories. Meaning of Financial Leverage, Measures of financial Leverage, Financial leverage and shareholders Return, Operating Leverage – concept and Implications. Combining financial and Operating leverage. Venture capital financing – Meaning and significance of venture capital. Development of Venture capital in
Unit 3 – Cost of Capital – Meaning and Significance of cost of capital. The cost of capital and opportunity cost concept. Determining component cost of capital – cost of equity, Cost of preference shares and cost of Debt. Weighted Average Cost of Capital (WACC). Flotation Cost, Cost of Capital and Investment Analysis.
Reference:
Financial Management –
Financial Management – M. Y. Khan
Financial Management – Prasanna Chandra
BBA 2075 Business Statistics
Unit 1 –
Introduction to Statistics – Origin, meaning and purpose of statistics. Scope and limitations of statistics. Science or Art and distrust of statistics. Collection and presentation of data. Sources and methods of data collection. Principles of data classification. Tabulation of data. Correlation and Regression Analysis: Introduction to Correlation and Regression. Simple linear regression model and coefficients of regression. Correlation Analysis – Significance and types of correlation, Correlation analysis – Scatter, diagram Karl-Pearson’s coefficients, Rank correlation and method of least squares, standard Error of estimates.
Unit 2 –
Time series Analysis – Introduction, Utility of time series analysis, Components and analysis of time series. Measuring Trends of time series, semi-average, moving averages and method of least squares. Index numbers their characteristics and utility. Methods of constructing Index numbers, problems in construction of Index Number, Limitations of Index numbers.
Unit 3 –
Sampling Theory – Introduction to sampling, purpose, principles and method of sampling. Types of sampling, sample size, sampling and Non-Sampling errors, Central limit theorem. Theory of Estimation & Tests of Hypothesis – Large Sample Test, Z Test, Small sample Test – Student’s - t Test, Chi Square Test.
Reference:
Business Statistics – S. P. Gupta & M. P. Gupta
Statistical Methods – S. P. Gupta & M. P. Gupta
Statistic for Management – Jit, Chandan Das
BBA 2076 - COMPUTER APPLICATION
Unit 1 –
Data Representation – Binary Number system conversion of binary to decimal and vice-versa, bindery Arithmatic, Introduction to Boolean Algebra, Computer Codes, BCD, ACII, DBCDIC Unicode, Parity codes, Evolutionary Software Process Models. The Incremenatal Model and spiral model, Problem Analysis – Algorithm desighn, Advantages & disadvantages of algorithms, flowcharts, symbols used in flowcharts, coding and testing. Software testing techniques – white – Box testing, Basis, Path testing, Cyclamate complexity; Control structure setting’s.
Unit 2 –
Programming languages – Introduction, machine language, assembly language, High level language. Language translators – Compilers assemblers, interpreters editors, Programming in C++ Measures Metrics and indicators in Software Engineering. User interface Design in Software Engineering.
Unit 3 –
Introduction to MS Word. Creation of Simple document, editing text working with table and graphic. Formatting document use of tools like spell-check, hyphenation, mail-merge printing of document, envelopes and labels. Introduction of MS Excel, meaning of workbook opening of excel sheet and workbooks. Formulating and printing Workbooks/sheets. Formulas and functions, graphs and chart Introduction to Power Point.
Reference:
Computer Today – B Sandra
Software Engineering – Lan
Fundamentals of Computers – Raja Raman
BBA SEMESTER – IV
BBA 2077 - OPERATIONS RESEARCH
Unit 1
Introduction to Operations Research:- Meaning, Evolution, approaches, techniques and scope of operations research, managerial application of Operations Research. Linear programming:- Introduction, meaning characteristics, graphical approach and its utility Simplex method, Duality in linear programming
Unit 2
Transportation & Assignment Problem: - The general structure of the transportation problem, methods of initial basic feasible solution, Degeneracy, Optimal solution. Assignment problem, Structure, variations in assignment problem.
Unit 3
Network Analysis:- PERT/CPM background and development, stages in PERT. CPM, determination of CPM, Determination of earliest expected & latest allowable times.
Game Theory – Introduction two person zero sum game, Saddle point, Pure and mixed strategy, Odd’s method, Dominance principle & sub game method.
Reference:
Operation Research by J.L. Sharma
Operation Research by Gupta and Gupta
BBA 2078 - INDUSTRIAL LAW
Unit 1
Factories Act 1948 - Objectives, Definition of factory, provision regarding health, safety and welfare, working hours, holidays, annual leave with pay, working hours of adults, general schemes important terms and provisions regarding hazardous process, provisions regarding employment of women, employment of young person, penalties, procedure, offers and special provisions, miscellaneous.
Unit 2
Industrial disputes Act 1947 – Defining industry & Industrial dispute, need and objective of the act, procedure and machinery for settlement, strikes and lockout, layoff & retrenchment, provisions & penalties.
Industrial Employment (Standing Orders) Act 1946 - Objective, scope, application, importance, definition, procedure for submission of draft, procedure for appeals, registration, certification, posting, duration and modification of standing orders, payment of subsistence allowance, penalties and procedure & miscellaneous.
Unit 3
Workman compensation Act 1923.- Scope & coverage, Definitions, Rules regarding workmen’s compensation, Amount of compensation, Distribution of compensation.
Reference:
Mercantile Law by N.D. Kapoor
Industrial Law by N.D. Kapoor
Industrial Law by R.C. Chawla
BBA 2079 - OFFICE MANAGEMENT
Unit 1
Office and its Functions, Importance of office, Functions of office, office Accomodation and Layout – Factors to be considered in providing accommodation, Importance, Objectives, Principles of office layout. Advantages of good layout, types of Layout. Open versus small individual office and new developments in office layout.
Unit 2
Office Environment – Importance, different physical conditions. Office Security – Principles & Planning of Security, Layout and security, Security in practice, Training and discipline in security, security manual and computer security.
Unit 3
Record Management – meaning, purpose, principles. Records Manuals, Filing and essentials of a good filing system. Steps in initiating a filing system, Classification in filing, Old and Modern method of filing. Advantages of modern methods of filing. Centralized versus Decentralized filing.
Reference - Office Organization and Management – S.P. Arora
BBA 2080 - SALES & DISTRIBUTION MANAGEMENT
Unit 1
Sales Management – Meaning, Objectives, Sales executives as coordinators, sales management and control, personal selling, different types of personal selling situation, personal selling process, sales forecasting.
Sales Force Management – Sales Organization, Sales force manpower planning, recruitment, selection training, motivation and compensation.
Unit 2
Sales Administration & Control – Sales Analysis, Sales quotas, sales budget, Sales territory, sales audit.
Unit 3
Physical Distribution - Nature and scope of physical distribution, order processing, distribution strategies, warehousing and transportation – types and selection
Reference:
Sales Management by Rechard R Still & Cundiff.
BBA 2081 - RESEARCH METHODOLOGY
Unit 1
Research – An introduction and meaning, objectives and types of research. Process of research.
Research Problem – Process of problem formulation, selection of research problem.
Unit 2
Research Design – Meaning and need of research design, features of a good research design, Types of research design, Sampling Design – sampling procedure and different methods of sampling, appropriate sample size.
Methods of Data Collection – Types and Sources of Data collection, Methods of Data Collection Survey, Experiments, Observation, Interview Tools of Data Collection – Questionnaire and Schedule.
Unit 3
Processing and Analysis of Data – Editing, coding, classification and tabulation, Techniques of analysis, Advance techniques of analysis – Discriminant analysis, factor analysis, conjoint analysis, multidimensional scaling and clustering methods.
Report writing – report preparation, elements of a report, types of report.
Reference:
Research Methodology by C.R. Kothari.
BBA 2082 - BUSINESS FINANCE-II
Unit 1
Working Capital Management – Meaning, nature and need for working capital, operating cycle, optimum level of working capital, factors determining working capital, Computation of working capital level, estimation of current assets and liabilities.
Management of cash – Objectives of holding cash, Objectives, functions of cash Management, Miller Orr Model and Baumol Model.
Receivable management – Objectives of receivables management, Types of Credit Policy – Strict, Optimum and Liberal, Formulation & Execution of Credit Policies.
Unit 2
Inventory Management – Objectives and techniques of inventory management – EOQ, ABC Analysis, Reorder Level, JIT, Two – Bin system. Techniques of Inventory valuation LIFO, FIFO Capital Budgeting – meaning, nature and significance of capital budgeting decision, important evaluation techniques – non discounted cash flow techniques – pay back (PB) method. Average rate of return (ARR)
discounted cash flow techniques profitability Index (PI) net present value (NPV), and internal rate of return (IRR)
Unit 3
Dividend Policy – determinants of dividend policy, bonus shares stock split – concept and implication, dividend and valuation – Walter’s model, Gordon’s model and MM hypothesis.
Reference:
Financial Management by I.M. Pandey
Financial Management by Khan and Jain
Financial Management by Prashant Chandra
SEMESTER - V
BBA 3071- MANAGEMENT INFORMATION SYSTEM
UNIT II - Decision support system: Characteristics of DSS, Difference between MIS and DSS, Comparison of manuals and computerized information systems, Managerial use of CMIS, Selection of computer systems. Planning of management information systems Meaning, needs and dimension of management information system plan, Strategic planning for management information systems, Steps in planning,
Analysis design information System – Jas Zenn
Introduction to system analysis and design – I.D. Haryz Keuys
BBA 3072 - INDIAN ECONOMY
Unit 1
Overview of Indian Economy, Trends towards market economy, problems of underdevelopment – meaning, Main problems, reasons, of underdevelopment. Development- Factors and measure, Meaning of Economic development, National income, Per Capita income, Quality of life, Capital Formation – Savings, Financing and Investment.
Unit 2
Planning in India, Meaning, Importance, Main reasons of adopting, planning in India, Objectives of planning, Economic development, moderation, stability, self sufficiency, employment etc, Foreign Aid, Employment, Allocation of Resources, Private and Public Sector, Public Sector – role and growth, Achievements of the public sector, Private Sector – Importance Problems, New foreign Trade Policy.
Unit 3
Present Economic Policy,
Reference: - Indian Economy- A. N. Agarwal
Indian Economy – Mishra & Puri
Indian Devlopment and planning – M. L. Jhingan
Indian Economy – R. S. Rastogi
BBA 3073 - BANKING LAW & PRACTICE
Unit 1 - Banking regulation Act 1949 – features, objectives, Evolution of banking, function of commercial banks, Indian banking system- commercial banks, RBI Industrial Banks, Exim Bank, NABARD, Co-operative Banks, Indigenous Banks, Scheduled & non – scheduled banks, regional rural banks, land Development banks, State Bank of India – role & functioning.
Defining banker, customers, general & special relationship of banker & customers, obligation to honor cheques garnishee order, obligation to maintain secrecy, Right of lien, Right to set off, Clayton’s rule, Right to close about, power of attorney. Kinds of Accounts – C. A., F.D.A., S.B.A, R.D. – Procedures to open different kinds of Accounts, forms used in operation, closure of accounts, Insurance of bank deposits, Nomination facility, NR accounts.
Unit 2 - Types of Account Holders – Minor, lunatic, drunkard, insolvent, illiterate person, blind, married women, trustees, executors, administrations, Joint account holders, partnership firm, JHF, Joint stock company, Non Trading Institutions, Pass book – Statement of account, examining entries favorable to banker, entries favorable to customer, closing of accounts, demand draft, Services to customers – Mail Transfer, Telegraphic Transfer, Traveler’s cheque, safe deposit lockers & operations, Teller system, Net Banking, ATMs.
Unit 3 - Cheque – Meaning, feature, types- cheque, crossed cheque, general crossing, special crossing, account payees crossing, double crossing, Bankers liability, Payment of Cheques – precautions of payment, statutory protection of banker (paying), Dishonor of cheque, Wrongful dishonor & its liability collection of cheques, collecting bankers conversion, Duties & protection of collecting banker, Agent for collection, Marking of cheques.
Employment of bank funds – Types of securities, Modes of creating charge line, pledge, mortgage, hypothecation, identity, Guarantee, Purchase & discounting of bills, Letter of credit, Financing of Agriculture & Rural development, Documentation, Frauds, Mechanization in banks, Post Office saving banks.
Reference:
Banking Theory and Practice – Grewal and Taneja
Banking Law and Practice – Gupta C. B.
Banking Law and Practice – Shekhar & Shekhar
BBA 3074 - ADVERTISING & PUBLIC RELATIONS
Unit 1
Advertising Management – Introduction, facilitating institutions, planning framework – factors involved in advertising planning and decision making, the communication & persuasion process.
Unit 2
The advertising Budget decision, Budgeting decision rules – percentage of sales, Affordable Approach, Competitor Parity approach, objective & Task method. Budgeting Process. Setting Advertising objectives- Sales as an objective, operational objectives, Behavioral objectives, dynamic, DAGMAR.
Unit 3
The source of message and social factors, Creation and Production of a copy, Types of television commercials, Public Relations – Meaning, Difference between advertising & Public Relations.
Reference:
Advertising Management – Chunawala
Advertising Management – Sontaki & Sontaki
Advertising Theory & Practice – Batra, Aker, and Myres
BBA 3075 - HUMAN RESOURCES DEVLOPMENT
Unit 1
HRD concept, Importance, Evolution, Functions. Organisation of HRD functions. Process and system of HRD, Approaches to HRD, HRM & HRD, Challenges of HRD, HRD strategies, Designing HRD strategy, HRD model
Unit 2
Training & Development – Management development, designing management development techniques, HRD for workers, performance and potential appraisal. Career and succession planning, career development.
Unit 3
Competency mapping, Employee counselling and mentoring, Employee empowerment, Organizational change and development, Quality of work life, quality circles, HRD audit.
Reference:
Human Resources Development – Rao, Verma Khandelwal
Human Resources Development – Nadler & Lenonard
BBA 3076 - SUMMER TRAINING REPORT
SEMESTER - VI
BBA 3077 – CORPORATE PLANNING & STRATEGIC MANAGEMENT
UNIT I
Concept of Strategy: Defining strategy, process of strategic management; Approaches to strategic decision making;
UNIT II
Generic Strategy Alternatives: Stability, Expansion, Retrenchment and combination, Strategy Variation – internal expansion, internal retrenchment, major approaches for turnaround strategy, External Expansion – Acquisition, Merger and consolidation, External Retrenchment, Entry/Exit Barriers, End game strategies, Horizontal Expansion, horizontal retrenchment, vertical expansion, Captive company strategy, related expansion, unrelated expansion. Generating strategic alternatives and choice of strategy, BCG’s Matrix, Hofer’s Matrix, Shell’s matrix and GE Matrix.
UNIT III
Functional Area Policies: Marketing, Production, Personnel, Purchase and Financial strategy implementation, evaluation and control, strategy implementation process, resource allocation, strategy evaluation and control process.
Reference:
Business Policy by A. Kazmi
Exploring corporate strategy by G. John
Business Policy – W.F. Gluek.
BBA 3078 - INTERNATIONAL MARKETING
Unit 1
Nature and Importance of International marketing – process of International marketing, International dimensions of marketing and benefits of international marketing, steps of development of the transnational corporation.
Unit 2
Global marketing information system and research – nature of marketing research, sources of information and marketing research – primary and secondary global market segmentation, targeting and positioning. Foreign market entry strategy – market analysis, export, licensing, joint ventures, Manufacturing, management contracts turn key operations, acquisition and mergers, analysis of entry strategy.
Unit 3
Global marketing mix – International product decision, product development, product positioning, theory of PLC, Product standardization and product adaptation, branding and packaging, International pricing decision – role of price supply and demand, international channel decisions – importance and scope of channel decision, direct and indirect selling channel, sales and promotion, advertising.
Reference:
Global marketing management by Warren J Keepen
Global marketing management by Varshney and Bhattacharya.
BBA 3079 – MARKETING OF SERVICES
UNIT I
Introduction to Services: What are services? Why services marketing ? Differences in goods versus services marketing. The services marketing triangle. The services marketing mix. The gaps model of service quality. Services categories in the decision — making process. Information search. Evaluation of service alternatives. Service Purchase and consumption, Post purchase evaluation.
Customer Expectations of Service Meaning and types of service expectations, Factors that influence customer expectations of service, A model of customer service expectations. Customer Perception of Service, Service quality, Building Blocks of satisfaction and service quality, Strategies for influencing customer perception.
UNIT II
Service Development and Design: New service development.
Physical Evidence and the Servicescape : Physical evidence — What is it ? Types of servicescapes. Roles of the servicescape.
Employees roles in service delivery : the critical importance of service employees. Boundary- spanning roles. Strategies for closing gap3.
UNIT III
Customer role in service delivery : The importance of customers in service delivery, customers’ roles, strategies for enhancing customer participation, Defining customers’ jobs, Recruit, educate, and reward customers.
Delivering services through intermediaries and electronic channels: Direct or company owned channels, Key problems involving intermediaries; Key intermediaries for service delivery. Pricing of Services: Three key ways service prices are different for consumers.
Reference:
Service Marketing by SM Jah
BBA 3080 - FINANCIAL INSTITUTIONS & MARKETS
UNIT – I
International finance – Functions & key participants in the international finance function.
Meaning and types of foreign investment, Theories of international investment, factors affecting investment, significance, limitations and benefits of international investment
UNIT – II
International flow of funds – BOP
Structure of BOP, Current account and capital account transactions, official reserve account, BOP equilibrium disequilibrium and adjustments, approaches to BOP adjustment.
UNIT – III
International Financial Market – Significance & channels / Sources for international flow of funds, structure of international financial markets.
World Bank – Set up, Purpose, Resources. Principles in lending operations, its affiliates – IBRD, IDA, IFC, MIGA, ICSID.
IMF – Set up, Purpose, Resources, financing facilities.
ADB – Set up, Resources, Objectives.
BBA 3081 - ENTREPRENEURIAL DEVELOPMENT
Unit 1
Definition, concept of entrepreneurship, classification of entrepreneurship, socioeconomic impact of entrepreneurship. Nature and importance of entrepreneurs, Entrepreneurs Vs Professional managers.
Unit 2
Characteristics of entrepreneur, barriers to entrepreneurship, entrepreneurial environment, entrepreneurial functions, entrepreneurial process, entrepreneurial structure. Entrepreneurial development training – importance of training, objectives of training methods of training, benefits of training process.
Unit 3
Institutions in aid of entrepreneurs – Introduction, entrepreneurship development program organization – MDI, NIESBUD, IED, EDII
Reference:
Entrepreneurial development & management by Vasant Desai
Small scale industries & entrepreneurship by Vasant Desai
BBA 3082 - COMPREHENSIVE VIVA-VOCE